This case study illustrates how the agency has addressed a public relations, communications and/or marketing challenge — but it’s just a highlight. Every company and circumstance is different and that knowledge — coupled with our experience — helps guide us to recommend the most effective solutions. To read the other case histories, please click a green title on the left of the screen.
Representing an Industry is Different From a Product or Brand
Promoting an industry association and its manufacturers’ products is different from publicizing a company and its brands.
We know the difference.
For an association, each publicity opportunity we create must have potential for all members—not just the ones with flashy or high-end products. Acquiring project or copy approvals in a timely manner from a committee takes special persistence as does meeting press deadlines. We know how.